Do you own a business?
If yes then, what do you do for its success?
Business requires Constant struggle and determination to get succeed in competitive era. With time, the business must familiarize itself with new set of ideas to improvise.
Branding logo design is one of a hidden secrets to upgrade your business. Your business is in danger if a logo fails to deliver the brand’s message, it is considered as the guardian of your brand.
Having an attractive logo design is not enough, your brand logo must showcase your business well.
Following are the successful strategies that boost your brand logo as well as increase your business reputation:
1. Conduct In-Depth Research
Creating a logo doesn’t mean you got something that just looks appealing. Branding logo design benefits your business in a positive way and speaks about your brand. So before moving further, conduct an in-depth research on client’s targeted industry and target customers well. Such as age group, gender, location, interests, demographics etc.
Analyze competitor brand’s visual elements (Graphics, Color Combinations, Typography, and Logo Design) to overcome deficiencies. Moreover, explore latest and trending logo designs so that you come up with new ideas to reconstruct your brand logo design and up-lift its appearance in digital marketplace.
2. Identify Your Target Audience
Did you find out who’s your audience?
Your designing style can differ from potential customers. For instance, if your brand is targeting kids, then your brand message, tagline, color, shape, and fonts must resemble with kid’s interests and preferences. It is a crucial element of research process to recognize your potential customers, it takes time to reach the final stage.
3. Know The Classifications
Being a creative logo designer or having state-of-the-art graphic designer skills you must be aware of all the categories of logo design. Opting for an appropriate type is not an easy task, thus below mentioned are a few key aspects of famous logo categories.
- Icon or Symbol: Icons or symbols are simple and bold, that symbolically represents a company or product.
- Word mark: This is the typographical demonstration of the company or product. In most logo designs, custom fonts or improved styles of existing fonts are used.
- Letter mark – A letter mark is a strategic choice that is designed over combination of letters and makes it memorable through initials of the brand’s name.
- Emblem: Logo designs that are created with combination of text and symbol in single graphical design. Also known as crest style.
4. Choose Colors and Fonts Wisely
As a logo designer, you need to be very careful while choosing fonts and colors for your logo. Exclusive logo requires exclusive fonts, with evolving trends in logo, font styles are also changing. Use of correct font in logo highlights your brand in the market.
Same goes with colors, as color raise the awareness of your brand. Different color evokes a different feeling, so they must be used appropriately in logos.
5. Never Forget Your Old Logo
In case of redesigning, do not forget your old logo. You need to keep a few elements alive that replicates your old logo with new one. However, you can take inspirations from giant brands who reformed their brand logos such as Starbucks, Apple, Ford etc.
Inspect the design elements and structural changes such brands made, to get better idea of what to keep while recreating your brand logo design. As if you entirely recreate something for the same brand that it might confuse customers to recognize the brand.
6. Make it Mobile-Friendly
Nowadays people have quick access to the web via mobile instead of the desktop, and it affects the size of their designing material. When it comes to the tiny number of pixels, the overly stuffed logo will look horrible on mobile screens.
Logo designs that have simple colors and fonts work more for phones. Your audience likes easy and quick access to the websites, for instance visiting a free logo maker website is commendable on phone easily that helps customers in getting their desired logo choice.
7. Test Before Wrapping Up
One of the critical strategies for boosting your brand logo design is to know the market reactions. How your target customers, critics, and competitors will respond to your logo.
You may go through a few testing phases for your logo design, which also helps in classifying a brand and know its value among market.
- Get feedback from your existing clients related to your recreated logo design, mark their opinion, and consider their suggestions.
- Consult a professional designer regarding quality of your logo to make graphical revisions wherever necessary.
- Test your logo upon various sizes and ratio as it ensures the reliability.
These strategies works well with redesigning your brand logo, the keen objective is to meet the demands of the customers to achieve the optimal identification of the brand.
Recreating a logo by practicing most of the pre-defined strategies can give your brand a new face and representation.